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German-language ads that framed a heat pump switch as a saving, a security upgrade and independence from gas and oil prices.
Case study · Heat pumps (Wärmepumpe) · Germany
62 leads in 30 days.
So many we had to pause the campaign.
Kälte-FM installs heat pumps (Wärmepumpe) in Germany. We delivered so many high-quality enquiries that the client sold out within a month, and we had to pause the campaign to let them catch up.
Kälte-FM
LeistungenFörderungKontakt
Free consultation
Free consultation
Switch to a heat pump. Save up to 40%.
Get a free consultation and see exactly what a Wärmepumpe would save you annually.
Your postcodeFree consultation
★★★★★ Certified German installer, no gas, no oil
Up to 40% savingson heating
Subsidy helpwe handle it
Fast installcertified team
Lower billsEfficient heating.
Subsidy handledWe do the paperwork.
Certified installDone right, fast.
62+
high-quality leads
in the first 30 days0
days to results
from launchsold out
campaign paused
the best problem to haveDE
German market
campaigns in German
Challenge
A big investment, a demanding market
A heat pump is a large, long-term investment on a demanding market. The work was to reach homeowners who were ready to switch their heating, not just people comparing prices with no intention to commit.
Result
Sold out in 30 days
In the first 30 days we delivered 62+ high-quality leads. The client sold out so fast we had to pause the campaign. That's the best problem marketing can create.
What we did
The complete system for the German market, built in German.
Google ads
Capturing people who were already searching for Wärmepumpe installation and heating replacements, at the right moment.
Landing page
A free consultation page built to turn a visit into a concrete enquiry from a homeowner who was ready to act.
A/B testing
We continuously tested messages and page variants to lower cost per lead and improve enquiry quality.
Creative
German-market ads that sold the installs.
Three angles for the same offer: the savings, the reliability and the independence from rising gas prices. All in German, all tested.
K
Kälte-FMSponsored
···Still paying for gas? A heat pump can cut your annual heating bill by up to 40%. Free consultation, no obligation.
Save up to 40%kaeltefm.deCut your heating costs for good
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K
Kälte-FMSponsored
···Certified installation, Scandinavian-quality components and a 10-year service warranty. One system that heats your home for decades.
Certified installerkaeltefm.deGet a professional installation
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K
Kälte-FMSponsored
···Gas and oil prices move. A heat pump doesn't. Secure your home's heating once, and stop watching the energy market.
Energy independencekaeltefm.deStop depending on gas prices
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★★★★★
"Top guys and without any major complications."
Google reviewSelling in Germany or another international market?
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