Google Ads: taken over and fixed
We cleaned up the account structure, fixed what previous agencies had left broken, and brought growth back to the campaigns.
Case study · B2B/D2C fulfillment · USA
$2M+ in pipeline generated.
Where other agencies stopped, we started.
Portless is a US fulfillment brand that ships goods from China direct to the end customer. Multiple agencies had tried and failed to scale their Google Ads. We turned the whole trajectory around and made the budget work.
0
Google leads
in 4 months$2M+
pipeline generated
serious ROI$8.92
cost per lead
at scale5.96%
conversion rate
on search traffic
Before
Google Ads that refused to scale
Multiple agencies had tried to scale Portless's Google Ads and come up short. Budget grew, results didn't follow. They needed a team that could actually fix the trajectory, not just manage it.
After
808 leads and $2M+ in pipeline
We took over the account, rebuilt the structure and scaled the budget from $20,000 to $30,000 a month. Four months later: 808 leads, $8.92 cost per lead, and over $2 million in pipeline.
What we did
A full funnel, scaled the right way.
Budget scaling
We scaled the monthly budget from $20,000 to $30,000 without losing efficiency per lead.
Negative keywords and cleanup
We systematically added negatives and removed searches that were burning budget without producing real buyers.
Remarketing and A/B landing pages
We built a remarketing funnel and A/B-tested landing pages so every click was worth more.
The ads
Search ads that catch buyers at the moment of intent.
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